INFORMATION WE COLLECT
We collect customer information in an effort to improve your shopping experience and to communicate with you about our products, services, contests, and promotions, and that we believe is necessary to administer our business. We, and our third-party partners, collect information such as your name, email address, mailing address, and phone and credit card numbers that you provide when you begin the checkout process by entering your email address, place an order, join our mailing list, register with us or participate in a contest, promotion or survey. We also may collect information that we deem necessary to maintain and administer your account with Bestop. We also maintain a record of your product interests and your purchases online or in our retail store location. We may also collect information you give us about other people, such as the name and address of a gift recipient, or the name and contact info of a third party to receive any of our products or services. We may also collect information we receive about you from other sources, including third parties that help us update, expand and analyze our records and identify new customers. When you post your name, photos, reviews, questions, comments or any other materials or content to our site or service, the information contained in your posting will be used by us, be stored on our servers and other users may be able to see it. We may also receive information about you from third party marketing firms.
Lastly, we may collect personal information that is necessary for our legitimate interests, which will be disclosed to you at the time of collection. Bestop will use this information for the purposes of which it was collected.
INFORMATION COLLECTED VIA TECHNOLOGY
We collect web server logs. Web server logs are records of activity created by the computer that delivers the webpages you request to your browser. For example, a web server log may record the search term you entered or the link you clicked to bring you to a webpage. The web server log also may record information about your browser, such as your IP address and the cookies set on your browser by the server.
We do not respond to browser-based “do not track” signals. However, some third party sites who push content to our site do keep track of your browsing activities over time and across different websites when they serve you content, which enables them to tailor what they present to you.
During some visits, we may use software tools, to measure and collect session information, including page response times, download errors, time spent on certain pages, page interaction information, and methods used to browse away from the page.
In addition, we may use a service that collects data remotely by using so-called “pixel tags” “web beacons” clear GIFs” or similar means (collectively “Pixel Tags”) embedded in the website’s content. A Pixel Tag is an electronic image, often a single pixel (1 x 1) that is ordinarily not visible to website visitors and may be associated with cookies on the visitors’ hard drives. This information is de-identified data.
The website may offer you the ability to share your personal information through a social networking site (e.g., Facebook, Twitter, LinkedIn), using such site’s integrated tools (e.g., Facebook “Like” button, or Twitter “Tweet” button). The use of such integrated tools enables you to share personal information about yourself with other individuals or the public, depending on the settings that you have established with such social networking site. Additionally, by making personal information available on the website, you “opt in” to allow Bestop to provide such personal information to a social networking site without your further consent. For more information about the purpose and scope of data collection and use in connection with such social networking site or a site’s integrated tools, please visit the privacy policies of the entities that provide these social networking sites.
HOW WE USE AND SHARE INFORMATION ABOUT YOU
Bestop uses your information for research and marketing purposes; to facilitate the creation of and secure your account on our network; identify you as a user in our system; provide improved administration of our website and services; improve the quality of experience when you interact with our website and services; send you administrative e-mail notifications; respond to your inquiries related to employment opportunities or other requests; send promotional communications; send upgrades and special offers related to our services and for other marketing purposes of Bestop or Bestop Premium Accessory Group companies; make telephone calls to you, from time to time, as a part of secondary fraud protection or to solicit your feedback. We use customer information to provide accurate services and to advise our valued customers of promotions that may be of interest to them.
We may share your information with third parties to perform services on our behalf such as: fulfilling orders, delivering packages, sending Bestop marketing materials, fulfilling subscription services, conducting research and analysis, handling and processing credit card payments. We may disclose your information to trusted third parties whom we engage to process your information for us. We may disclose information with other companies and organizations for fraud and credit risk purposes. We may disclose your information to third parties with regard to the analysis and support of your use of the website. We may be required to share information in response to a regulation, court order or subpoena or discovery request. We may also share information to respond to a government request or when we believe disclosure is necessary or appropriate to protect the rights, property or safety of Bestop, our customers, or others; to prevent harm or loss; or in connection with an investigation of suspected or actual unlawful activity. We may also share your information with a manufacturer or its designee in connection with any service, purchase, or warranty related questions. Note that Bestop may be required to share EU and Swiss personal data in response to lawful requests from public authorities including to meet national security and/or law enforcement requirements.
We may share your information with the companies in the Bestop Premium Accessories Group. We may also share personal information in the event of a corporate sale, merger, acquisition, dissolution or similar event.
We may create de-identified data records from information by excluding information (such as your name) that makes the data personally identifiable to you. We use this de-identified data in many ways, including to analyze request and usage patterns so that we may enhance the content of our services and improve site navigation. Bestop reserves the right to use and disclose de-identified data to third party companies for any purpose in its discretion.
We may enter into agreements with third-party companies. A third party company may want access to information that we collect from you (including without limitation your email address for marketing purposes) and we may share, license, trade, or sell such information with a third party.
We may also use and share your information to fulfill other legitimate purposes permitted by applicable law.
LINKS TO OTHER WEBSITES
While we strive to protect your personal information, we cannot ensure or warrant the security of any personal information you transmit to us. Any such transmission is done at your own risk. Bestop takes reasonable security precautions to secure the personal information that you choose to provide us against loss, misuse, alteration or unauthorized access of such information. Unfortunately, no transmission of data over the Internet is guaranteed to be completely secure. It may be possible for third parties not under the control of Bestop to intercept or access transmissions or private communications unlawfully.
INFORMATION FROM CHILDREN
By using this website you agree to respond truthfully and accurately about your age. Children under the age of 13 years are expressly prohibited from using the website, or submitting or providing any personal information on the website.
NOTICE TO CALIFORNIA RESIDENTS – YOUR CALIFORNIA PRIVACY RIGHTS (AS PROVIDED BY CALIFORNIA CIVIL CODE SECTION 1798.83)
A California resident who has provided personal information to a business with whom he/she has established a business relationship for personal, family, or household purposes (a “California Customer”) may request information about whether the business has disclosed personal information to any third parties for the third parties’ direct marketing purposes. In general, if the business has made such a disclosure of personal information, upon receipt of a request by a California Customer, the business is required to provide a list of all third parties to whom personal data was disclosed in the preceding calendar year, as well as a list of the categories of personal data that were disclosed. California Customers may request further information about our compliance with this law by e-mailing [email protected] or mailing us at: Bestop, Inc. 333 Centennial Parkway, Suite B, Louisville, CO 80027, United States. Please note that we are required to respond to one request per California Customer each year, and we are not required to respond to requests made by means other than through this e-mail address.
A NOTE TO USERS OUTSIDE OF THE UNITED STATES
Bestop and Bestop Premium Accessory Group companies are based, and this website is hosted, in the United States of America. If you are from a country outside of the United States of America with laws governing data collection, use, and disclosure that may differ from U.S. law and you provide personal information to Bestop, please note that any personal information that you provide to Bestop may be transferred to the United States of America. By providing your personal information, you hereby specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth herein or in any terms and conditions related to the use of and access to the Platform.
YOUR CHOICES; COMMUNICATION
333 Centennial Parkway, Suite B
Louisville, CO 80027
Or by email at [email protected]
If Bestop needs, or is required, to contact you concerning any event that involves information about you, we may do so by email, telephone, or mail.
You may choose to provide us with your email address for the purposes of allowing us to send free newsletters, surveys, offers, and other promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional communications by following the unsubscribe instructions in emails that you receive from us. Although we will remove your name from our mailing list after receiving your request within the timeframe permitted by applicable law, you may still receive mailings from us that had been initiated prior to your name being removed. If you decide not to receive marketing communications, we may still send you transactional communications, such as those about your account, to fulfill orders you have made, or to ask you to rate the product you purchased.
You may have a right, in accordance with applicable laws, to access, update, correct, and in some cases requests deletion of the personal information that we hold about you. When updating your personal information, we may ask you to verify your identity before we can act on your request. Any access request will be subject to the relevant fee, if any, to meet our costs in providing you with details of the information we hold about you. We will comply with your request as soon as reasonably practicable and in accordance with applicable laws. We may need to retain certain information for recordkeeping purposes, as required under applicable legal obligations, or to complete any transactions that you began prior to requesting such change or access.
Bestop retains your personal information:
• For so long as your Account is active or as needed to provide you with Services or to fulfill our contractual obligations;
• As necessary to comply with our legal obligations, resolve disputes, and enforce our agreements; and
• For so long as is necessary for the purposes for which we collected such personal information.
NOTICE TO RESIDENTS OF THE EUROPEAN ECONOMIC AREA.
This section applies only to residents of the European Economic Area.